Georgia Spa Company received a 2024 International Award of Excellence from the Pool & Hot Tub Alliance and was named the 2024 Retailer of the Year. Additionally, Georgia Spa along with its preferred contractor, Spain & Sons Construction, earned the Gold Design Award for Portable Hot Tub Installation.“The pool and spa industry has tens of thousands of amazing retailers across the world,” says Josh Kemerling, CEO of Georgia Spa Company. “To see our team recognized as the Retailer of the Year was awesome. As a team, we work daily to ensure we deliver the absolute best service and quality to customers.”
King Technology, Inc., a leader in residential water care solutions for pools, hot tubs and swim spas, announced the appointment of Brett Boyum as chief marketing officer. Boyum’s career spans roles at top organizations including Marvin Windows, Cambria, Uponor and Recovery Engineering. In addition to his professional achievements, Boyum serves as a board member for the Alzheimer’s Association – Minnesota-North Dakota Chapter.  See also“I’m looking forward to helping create strategic growth opportunities grounded in purpose, values, brand and our customers,” Boyum says. “King Technology’s vision to Enrich Lives Daily aligns with my vision to build and strengthen meaningful brands and experiences while helping make people’s lives better.”  For more information, visit kingtechnology.com. 
The Pool & Hot Tub Alliance announced the winners of its 2024 awards.This year’s award winners are as follows: Builder of the Year — Claffey Pools PHTA chair Donna Williams, Claffey Pools staff, PHTA president and CEO Sabeena Hickman, PHTA board member Scott Frost The builder of the year award is peer-nominated and given annually to one PHTA builder member who has advanced the pool-building profession through outstanding achievements and dedication to the industry. For over three decades, Claffey Pools has been a beacon of excellence. The company has also been a dedicated member of industry associations, with employees serving on the boards for both the Texas Pool and Spa Coalition and PHTA. Beyond its exceptional pool building, the company actively support Step Into Swim, PHTA’s drowning prevention initiative. Claffey Pools has also put 43 employees through GENESIS educational programs. Service Professional of the Year — Craig Sears, Sears Pool Management Company PHTA chair Donna Williams, PHTA board member Matt McDermott, Craig Sears, PHTA president and CEO Sabeena Hickman The service professional of the year award is peer-nominated and given annually to one PHTA service member who has advanced the service profession through outstanding achievements and dedication to the industry. Craig Sears, president of Sears Pool Management Consultants, has been a driving force in the pool and hot tub industry for over two decades. He holds more than five professional industry certifications, is an active CPO Instructor and sits on both the CPO Advisory Council and the CPO Instructor Assessment Committee, as well as the PHTA Georgia Chapter board of directors. He has presented at dozens of industry events and been instrumental in elevating the industry and promoting professional development. Retailer of the Year — Georgia Spa Company PHTA chair Donna Williams, LOU president and CEO Dan McManus, Georgia Spa Company staff, PHTA president and CEO Sabeena Hickman The retailer of the year award is peer-nominated and recognizes one outstanding retailer who has advanced the profession through outstanding achievements and dedication to the industry. It is sponsored by LOU. Georgia Spa Company has redefined excellence in the industry. In 2023, a significant milestone was achieved when the company transitioned to an employee stock ownership plan, empowering its dedicated team members. Georgia Spa Company has been honored with numerous accolades, including multiple industry awards and recognition as a Best & Brightest Company to Work For. IHTA Hot Tub Retailer of the Year — Ohio Hot Tub & Sauna (formerly Ohio Pools & Spas)  PHTA chair Donna Williams, Watkins Wellness executive vice president Steve Stigers, Ohio Hot Tub & Sauna staff, PHTA president and CEO Sabeena Hickman The International Hot Tub Association hot tub retailer of the year award is peer-nominated and recognizes one outstanding hot tub retailer who has advanced the profession through outstanding achievements and dedication to the industry. It is sponsored by Watkins Wellness. From a one-car garage in Canton, Ohio, to a thriving family business serving all Northeast Ohio, Ohio Hot Tub & Sauna has come a long way. Under Amanda Annis’ leadership, the company launched a new website, reorganized its service department and created informative videos to help customers avoid costly maintenance issues, resulting in increased revenue, lower costs and a happier, more efficient team. Volunteer of the Year — Scott Cohen, The Green Scene Landscaping & Pools See alsoPHTA chair Donna Williams, PHTA board member Stuart Baker, Scott Cohen, PHTA president and CEO Sabeena Hickman The volunteer of the year award is given to one person each year who has made distinguished contributions that raise professionalism in the aquatic community through their volunteering with PHTA. Scott Cohen, president of The Green Scene, currently serves as chairman of the California Pool & Spa Association, where he has tirelessly promoted member involvement in advocacy initiatives such as protecting the pool, spa and hot tub industry against extreme regulations in response to drought and decarbonization, as well as supporting the expansion of professional certifications and licensure. He is also a member of the PHTA Builders Council and the Standard Writing Committee for the PHTA-5 standard on residential inground swimming pools. Young Professional of the Year — Melanie Brzozowski, All Seasons Pools PHTA chair Donna Williams, Melanie Brzozowski, PHTA board member Ted Lawrence, PHTA president and CEO Sabeena Hickman The young professional of the year award is peer-nominated and recognizes a forward-thinking leader under 40 who will be a voice for the next generation of pool and spa professionals. Melanie Brzozowski’s resilience and unwavering commitment to excellence have made her a shining star in the pool and spa industry. At All Seasons Pools & Spas, her dedication to customer service, willingness to learn and leadership skills have made her an invaluable asset to the company. Brzozowski has volunteered at both the national level with the PHTA WAVE Young Professionals Network and locally with the PHTA Midwest Chapter, where she organizes sold-out social events for industry professionals. Chapter of the Year — Long Island Pool & Spa Association PHTA chair Donna Williams, LIPSA board members, PHTA president and CEO Sabeena Hickman The chapter of the year award recognizes one outstanding chapter that has set an example for the organization, advancing and enhancing the industry through strong leadership, community outreach and providing its members with the highest quality of programs, activities and services. For over four decades, the Long Island Pool & Spa Association has been a driving force in the pool, spa and hot tub industry on Long Island. LIPSA has consistently advocated for the highest standards in the industry, working tirelessly to raise the bar for licensing requirements and promoting industry certifications. Its efforts to educate both members and consumers have played a vital role in ensuring the safety and quality of pool and spa services on Long Island. LIPSA has also supported drowning prevention initiatives both locally and nationally. 
Superior Wellness announced the launch of its latest Platinum Spas collection, which features three ranges — Deluxe, Premium and Luxury — each offering a unique combination of indulgence and innovation. The Luxury Range includes:  PlatinumRevive Red Light Therapy, available on selected models, combines red light therapy with reflexology foot jets to promote targeted muscle relief and rejuvenation. PlatinumPure Quadruple Purity water technology integrates UV sanitization, ozone and the PlatinumPure Mineral Ionizer to maintain exceptionally clean water for a refreshing and healthful soak. The 7” Personalized Platinum Spa Touch system allows effortless control over settings, while the PlatinumMelody Sound System offers premium audio with a subwoofer, transducers and top-grade speakers. The Luxury Range is also Wi-Fi-enabled, allowing the spa to be adjusted remotely and features LED corner panels for enhanced ambient lighting.  This range includes the luxury models Capri, Portofino, Palermo and Florence, with two additional models arriving in 2025. See alsoAll models in the redesigned Premium Range have advanced hydrotherapy jets for powerful, targeted massages, ergonomic headrests and a crystal-clear sound system. Additional features include a waterfall feature, LED mood lighting and intuitive controls for easy setting management. This range offers a selection of refined models — Santorini, Kenya, Colombo, Tokyo, Barcelona, Oslo, Onyx, Topaz and Maximus. Expanding the Deluxe Range are two new models, St Tropez and Reims. Platinum Spas also introduced a new swim spa, Titan, with nine seats and one lounger. With powerful swim currents, advanced jet systems and spacious layouts, Platinum Swim Spas provide a blend of exercise, therapy and leisure. The new Platinum Spas range will be available in showrooms globally in early 2025. For more information, visit platinum-spas.com. 
Superior Wellness announced the launch of AquaSolus, a premium collection of hot tubs and swim spas. This new collection, featuring the AquaPure and NaturaBalance ranges, combines cutting-edge hydrotherapy with sleek, modern aesthetics. The AquaSolus collection features the EcoPure water management system that provides crystal-clear water with minimal chemical use, combining high-flow circulation, advanced filtration and a patented ozone system for superior water quality. The AQ10 Full Insulation system enhances energy efficiency, reducing heat escape to maintain an optimal water temperature with less energy use. AquaSolus also integrates Aqua ChromoGlo chromotherapy lighting, which uses therapeutic color light to promote relaxation and mood enhancement.  See alsoAquaSolus also offers sculpted seats that fit the body’s natural contours while strategically placed jets target specific muscle groups. With customized massage control, users can tailor their massage experience by adjusting jet intensity and directing water flow to preferred jet groups or seats. The AquaSolus range will be available in showrooms globally in early 2025. For more information, visit aquasolus.com. 

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