The UK Pool & Spa Awards is a competition open to companies involved in the delivery of water leisure.Hot tub manufacturer Superior Wellness won several awards at the 2024 awards ceremony, including: Hot Tub Team of the Year
Marketing Initiative of the Year
Special Achievement Award
See alsoThe company also won gold and silver awards in the following categories:Hot Tub Trade Supplier of the Year (Gold)
Spa Product of the Year – Chill Tubs Essential Range (Gold)
Spa Product of the Year – Seville Hot Tub, Platinum Spas (Silver)
Spa Product of the Year – Onyx Hot Tub, Platinum Spas (Silver)More information about the awards, including a full list of winners, can be found at ukpoolandspaawards.co.uk.
Superior Wellness announced the establishment of its first U.S. operation in Cameron, South Carolina. This $11.3 million investment marks a milestone in the company’s global expansion strategy, creating 35 new jobs and strengthening its commitment to serving partners and customers across the United States. Currently working with over 100 U.S. partners, Superior Wellness has become the fastest-growing hot tub and wellness manufacturer in the world.
See alsoThe 75,000-square-foot facility will serve as the company’s U.S. headquarters and streamline warehousing and logistics, provide faster service to U.S. partners and act as a hub for spare parts and accessories. Operations are set to begin in December 2024. For more information about Superior Wellness, visit superiorwellness.co.uk.
The Pool & Hot Tub Alliance announced the winners of its 2024 awards.This year’s award winners are as follows: Builder of the Year — Claffey Pools PHTA chair Donna Williams, Claffey Pools staff, PHTA president and CEO Sabeena Hickman, PHTA board member Scott Frost The builder of the year award is peer-nominated and given annually to one PHTA builder member who has advanced the pool-building profession through outstanding achievements and dedication to the industry. For over three decades, Claffey Pools has been a beacon of excellence. The company has also been a dedicated member of industry associations, with employees serving on the boards for both the Texas Pool and Spa Coalition and PHTA. Beyond its exceptional pool building, the company actively support Step Into Swim, PHTA’s drowning prevention initiative. Claffey Pools has also put 43 employees through GENESIS educational programs. Service Professional of the Year — Craig Sears, Sears Pool Management Company PHTA chair Donna Williams, PHTA board member Matt McDermott, Craig Sears, PHTA president and CEO Sabeena Hickman The service professional of the year award is peer-nominated and given annually to one PHTA service member who has advanced the service profession through outstanding achievements and dedication to the industry. Craig Sears, president of Sears Pool Management Consultants, has been a driving force in the pool and hot tub industry for over two decades. He holds more than five professional industry certifications, is an active CPO Instructor and sits on both the CPO Advisory Council and the CPO Instructor Assessment Committee, as well as the PHTA Georgia Chapter board of directors. He has presented at dozens of industry events and been instrumental in elevating the industry and promoting professional development. Retailer of the Year — Georgia Spa Company PHTA chair Donna Williams, LOU president and CEO Dan McManus, Georgia Spa Company staff, PHTA president and CEO Sabeena Hickman The retailer of the year award is peer-nominated and recognizes one outstanding retailer who has advanced the profession through outstanding achievements and dedication to the industry. It is sponsored by LOU. Georgia Spa Company has redefined excellence in the industry. In 2023, a significant milestone was achieved when the company transitioned to an employee stock ownership plan, empowering its dedicated team members. Georgia Spa Company has been honored with numerous accolades, including multiple industry awards and recognition as a Best & Brightest Company to Work For. IHTA Hot Tub Retailer of the Year — Ohio Hot Tub & Sauna (formerly Ohio Pools & Spas)
PHTA chair Donna Williams, Watkins Wellness executive vice president Steve Stigers, Ohio Hot Tub & Sauna staff, PHTA president and CEO Sabeena Hickman The International Hot Tub Association hot tub retailer of the year award is peer-nominated and recognizes one outstanding hot tub retailer who has advanced the profession through outstanding achievements and dedication to the industry. It is sponsored by Watkins Wellness. From a one-car garage in Canton, Ohio, to a thriving family business serving all Northeast Ohio, Ohio Hot Tub & Sauna has come a long way. Under Amanda Annis’ leadership, the company launched a new website, reorganized its service department and created informative videos to help customers avoid costly maintenance issues, resulting in increased revenue, lower costs and a happier, more efficient team. Volunteer of the Year — Scott Cohen, The Green Scene Landscaping & Pools See alsoPHTA chair Donna Williams, PHTA board member Stuart Baker, Scott Cohen, PHTA president and CEO Sabeena Hickman The volunteer of the year award is given to one person each year who has made distinguished contributions that raise professionalism in the aquatic community through their volunteering with PHTA. Scott Cohen, president of The Green Scene, currently serves as chairman of the California Pool & Spa Association, where he has tirelessly promoted member involvement in advocacy initiatives such as protecting the pool, spa and hot tub industry against extreme regulations in response to drought and decarbonization, as well as supporting the expansion of professional certifications and licensure. He is also a member of the PHTA Builders Council and the Standard Writing Committee for the PHTA-5 standard on residential inground swimming pools. Young Professional of the Year — Melanie Brzozowski, All Seasons Pools PHTA chair Donna Williams, Melanie Brzozowski, PHTA board member Ted Lawrence, PHTA president and CEO Sabeena Hickman The young professional of the year award is peer-nominated and recognizes a forward-thinking leader under 40 who will be a voice for the next generation of pool and spa professionals. Melanie Brzozowski’s resilience and unwavering commitment to excellence have made her a shining star in the pool and spa industry. At All Seasons Pools & Spas, her dedication to customer service, willingness to learn and leadership skills have made her an invaluable asset to the company. Brzozowski has volunteered at both the national level with the PHTA WAVE Young Professionals Network and locally with the PHTA Midwest Chapter, where she organizes sold-out social events for industry professionals. Chapter of the Year — Long Island Pool & Spa Association PHTA chair Donna Williams, LIPSA board members, PHTA president and CEO Sabeena Hickman The chapter of the year award recognizes one outstanding chapter that has set an example for the organization, advancing and enhancing the industry through strong leadership, community outreach and providing its members with the highest quality of programs, activities and services. For over four decades, the Long Island Pool & Spa Association has been a driving force in the pool, spa and hot tub industry on Long Island. LIPSA has consistently advocated for the highest standards in the industry, working tirelessly to raise the bar for licensing requirements and promoting industry certifications. Its efforts to educate both members and consumers have played a vital role in ensuring the safety and quality of pool and spa services on Long Island. LIPSA has also supported drowning prevention initiatives both locally and nationally.
World Sauna Group, a Bathing Brands company, announced Matt Bergstrom as its new regional sales manager. Bergstrom joins the company with over 24 years of experience in the sauna industry. “Matt’s love of sauna, along with his technical acumen and talent for enhancing the showroom experience makes him a valuable addition to World Sauna Group,” says Dave Sadowski, CEO of Bathing Brands.
Superior Wellness has appointed Steve Noel as its new U.S. general manager. Noel has over 20 years of experience in operations and distribution, previously holding the role of senior operation manager at Target Corp., where he managed operations across over 100 Target stores in the Southeast. Additionally, he spent seven years with Sleep Number Inc., overseeing essential functions in manufacturing, warehousing and distribution.
See alsoIn this role, Noel will focus on building a strong foundation in warehousing and distribution at the new Cameron, South Carolina, facility.“I could not be prouder or more excited to join the Superior Wellness team,” Noel says. “I’m thrilled to help build something sustainable here in the States that will drive the company’s growth for years to come.”
Georgia Spa Company received a 2024 International Award of Excellence from the Pool & Hot Tub Alliance and was named the 2024 Retailer of the Year. Additionally, Georgia Spa along with its preferred contractor, Spain & Sons Construction, earned the Gold Design Award for Portable Hot Tub Installation.“The pool and spa industry has tens of thousands of amazing retailers across the world,” says Josh Kemerling, CEO of Georgia Spa Company. “To see our team recognized as the Retailer of the Year was awesome. As a team, we work daily to ensure we deliver the absolute best service and quality to customers.”
Superior Wellness announced the launch of its latest Platinum Spas collection, which features three ranges — Deluxe, Premium and Luxury — each offering a unique combination of indulgence and innovation. The Luxury Range includes: PlatinumRevive Red Light Therapy, available on selected models, combines red light therapy with reflexology foot jets to promote targeted muscle relief and rejuvenation. PlatinumPure Quadruple Purity water technology integrates UV sanitization, ozone and the PlatinumPure Mineral Ionizer to maintain exceptionally clean water for a refreshing and healthful soak. The 7” Personalized Platinum Spa Touch system allows effortless control over settings, while the PlatinumMelody Sound System offers premium audio with a subwoofer, transducers and top-grade speakers. The Luxury Range is also Wi-Fi-enabled, allowing the spa to be adjusted remotely and features LED corner panels for enhanced ambient lighting.
This range includes the luxury models Capri, Portofino, Palermo and Florence, with two additional models arriving in 2025. See alsoAll models in the redesigned Premium Range have advanced hydrotherapy jets for powerful, targeted massages, ergonomic headrests and a crystal-clear sound system. Additional features include a waterfall feature, LED mood lighting and intuitive controls for easy setting management. This range offers a selection of refined models — Santorini, Kenya, Colombo, Tokyo, Barcelona, Oslo, Onyx, Topaz and Maximus. Expanding the Deluxe Range are two new models, St Tropez and Reims. Platinum Spas also introduced a new swim spa, Titan, with nine seats and one lounger. With powerful swim currents, advanced jet systems and spacious layouts, Platinum Swim Spas provide a blend of exercise, therapy and leisure. The new Platinum Spas range will be available in showrooms globally in early 2025. For more information, visit platinum-spas.com.
Superior Wellness, a U.K.-based manufacturer and distributor of hot tubs and wellness products, announced its acquisition of Portcril, a Portuguese hot tub company.With a network of over 500 partners worldwide, Superior Wellness is the parent brand of several hot tub, ice bath and sauna brands, including Platinum Spas, AquaSolus, HEKLA and Chill Tubs.
See alsoPortcril, known for its innovation and dedication to quality hot tub manufacturing, has been a staple in the European hot tub market for decades. All 44 employees of Portcril will remain full-time workers and have their continuing employment rights honored.For more information, visit superiorwellness.co.uk or contact marketing director Richard Walker at richard.walker@superiorwellness.co.uk.From left to right: Diogo Teixeira, Portcril; Gareth Ward, Superior Wellness; and José Teixeira, Portcril.
The new Portcril by Superior Wellness family in Porto, Portugal.
Leisuretime Warehouse, a provider of pool and spa products and services in the Midwest, announced the appointment of Teddy Dellas as president and chief operating officer, effective Jan. 1.Under Dellas’ leadership, Leisuretime Warehouse is poised for growth, with plans to expand its retail presence in the region beginning in early 2025. His vision includes enhancing customer experience and increasing brand awareness to solidify Leisuretime Warehouse’s position as a market leader.
See also“I am honored to take on this new role and excited for the opportunities ahead,” Dellas says. “Our focus will be on continuing to provide exceptional products and services to our customers, and opportunity and benefits for our employees, while expanding our reach to serve even more communities.”For more information, visit leisuretimewarehouse.com.
King Technology, Inc., a leader in residential water care solutions for pools, hot tubs and swim spas, announced the appointment of Brett Boyum as chief marketing officer. Boyum’s career spans roles at top organizations including Marvin Windows, Cambria, Uponor and Recovery Engineering. In addition to his professional achievements, Boyum serves as a board member for the Alzheimer’s Association – Minnesota-North Dakota Chapter.
See also“I’m looking forward to helping create strategic growth opportunities grounded in purpose, values, brand and our customers,” Boyum says. “King Technology’s vision to Enrich Lives Daily aligns with my vision to build and strengthen meaningful brands and experiences while helping make people’s lives better.” For more information, visit kingtechnology.com.
Superior Wellness announced the launch of AquaSolus, a premium collection of hot tubs and swim spas. This new collection, featuring the AquaPure and NaturaBalance ranges, combines cutting-edge hydrotherapy with sleek, modern aesthetics. The AquaSolus collection features the EcoPure water management system that provides crystal-clear water with minimal chemical use, combining high-flow circulation, advanced filtration and a patented ozone system for superior water quality. The AQ10 Full Insulation system enhances energy efficiency, reducing heat escape to maintain an optimal water temperature with less energy use. AquaSolus also integrates Aqua ChromoGlo chromotherapy lighting, which uses therapeutic color light to promote relaxation and mood enhancement.
See alsoAquaSolus also offers sculpted seats that fit the body’s natural contours while strategically placed jets target specific muscle groups. With customized massage control, users can tailor their massage experience by adjusting jet intensity and directing water flow to preferred jet groups or seats. The AquaSolus range will be available in showrooms globally in early 2025. For more information, visit aquasolus.com.
The Pool & Hot Tub Alliance has appointed Donna Williams as chairwoman of the board for 2025. Williams is vice president of product management at POOLCORP, a wholesale distributor of swimming pool equipment, parts and supplies and related outdoor living products.Williams played a key role in the formation of PHTA in 2019, the result of a merger between the Association of Pool & Spa Professionals and the National Swimming Pool Foundation. She served on the APSP Board previously and continued to serve on PHTA’s first board of directors.PHTA’s 2025 executive committee includes:
See alsoPHTA’s board members at large include:Stuart Baker, Hayward Holdings, Inc.
Kyle Chaikin, The Chaikin Ultimate Group
Mike Church, Cody Pools, Inc.
Gregory Claffey, Pentair
Tim Colon, Pools of Fun
Greg Howard, Carecraft
Ted Lawrence, BioLab / KIK Consumer Products
Kevin Post, Counsilman-Hunsaker
Steve Stigers, Watkins Wellness
Alan Walker, Anthony & Sylvan Pools
Paul Yates, Teserra OutdoorsFor more information, contact Amy Willer, PHTA’s director of content and communications, at awiller@phta.org or 703-838-0083, ext. 121.