Superior Wellness, a U.K.-based hot tub manufacturer, announced the appointment of Víctor Puig as its new international sales manager. He brings more than 15 years of experience across various sectors including consultancy, communication and sales. Puig previously served as international sales manager at Aquavia Spa, one of Europe’s largest spa manufacturers, and spent seven years in international commerce focused on Europe and Latin America. He also holds a law degree from the University of Barcelona and an MBA from the Barcelona School of Management.  “I am thrilled to join a dynamic team with such proactive leadership and a clear vision to become a global player,” Puig says. “The fast-paced environment at Superior Wellness, combined with our ambition to redefine the wellness industry, makes this an incredibly exciting opportunity.”
U.K.-based Superior Wellness announced the appointment of Richard Walker as global marketing director. He brings over 15 years of international experience in online and offline marketing, above- and below-the-line advertising, e-commerce, social media, influencer projects and celebrity endorsements. “I am incredibly excited to be joining the team at such a crucial point in Superior Wellness’ growth,” Walker says. “There is a huge opportunity to play our part in the global wellness market — and great things are already happening.”
Mountain Hot Tub, a hot tub and sauna dealer based in Montana, announced the grand opening of its newest location in Missoula, a milestone as it celebrates its 45th anniversary in June. The Missoula store will be the fourth location outside of Bozeman, joining the family of stores in Big Sky, Butte and Helena and will feature a comprehensive range of products from Hot Spring Spas, Endless Pools, Finnleo and Leisurecraft. See also “We look forward to becoming a part of the Missoula community and continuing our tradition of helping our customers soak more and worry less,” says Max Blaser, general manager and principal owner at Mountain Hot Tub. For more information, visit mountainhottub.com.
Superior Wellness, a U.K.-based hot tub manufacturer, announced the appointment of Magda Paradell as its new international sales manager. She joins the company with more than 15 years of experience in the wellness sector, most recently serving as export area manager at Aquavia Spa. She specialized in B2B sales of hot tubs in a range of European markets and holds a tourism degree from the University of Manresa and a masters in sales and marketing from the EAE Business School of Barcelona. 
Mountain Hot Tub, a Montana-based hot tub and sauna dealer, announced the grand opening of its newest location in Whitefish, Montana, a milestone as the company marks its 45th anniversary. The Whitefish store is the sixth location, joining the family of stores in Bozeman, Big Sky, Butte, Helena and Missoula.  See also The new Whitefish location will feature Hot Spring Spas hot tubs, Endless Pools swim spas and saunas from Finnleo Saunas and Leisurecraft Saunas.  For more information about Mountain Hot Tub, visit mountainhottub.com.
On July 10, Spa Parts Vortex hosted the grand opening of its new office and warehouse in Hilsea, Portsmouth, United Kingdom.  The facility features a trade reception and product showcase area, an improved yard with enhanced parking and delivery facilities, a spacious warehouse with advanced storage solutions and dedicated areas for marketing, research and development and staff wellness. “This year is an important year for us as we prepare to relocate to larger facilities in Europe and have already established a base in the USA ready to open late this year,” says Darren Waters, managing director at Spa Parts Vortex. “With a more robust infrastructure now in place, we look forward to enhancing our service offerings and meeting the growing demands of our customers.”
Vicky Moore, a mathematics teacher at Cherokee Bluff Middle School in Flowery Branch, Georgia, has been named the 2024 Hot Tub for a Hero: Teacher Edition recipient from the Georgia Spa Gives Back program. Launched in June 2018, the Georgia Spa Gives Back program supports a charity or cause with a portion of proceeds from a given month or quarter’s sales, and it has grown to annually provide more than $100,000 in contributions. An initiative of the Gives Back program, Hot Tub for a Hero awards a hot tub to a deserving recipient each year. In 2019, Command Sergeant Major Joshua Coble of the United States Army In 2020, LPN and NICU Patient Care Technician Tori Mendelsohn In 2021, Captain Jonathan Davis of the United States Army In 2022, Officer Michael O’Brien of the Kennesaw Police Department In 2023, Operations Sergeant Major Pete Amis of the United States Army and Georgia National Guard See also Hot Tub for a Hero is also made possible through support from partnerships with Hot Spring Spas, Gravitt Electric and Spain & Sons Construction. For more information, visit georgiaspacompany.com/georgia-spa-gives-back.
Haviland Enterprises, Inc. announced the promotion of Brian Schoen to vice president of Haviland Pool and Spa, one of Haviland Enterprises’ two primary operating divisions. Schoen will report to Meg Post, president and CEO of Haviland Enterprises, Inc. Schoen first joined Haviland as a seasonal employee working on production lines while attending high school and college. In 2010, he began working there full-time as an inventory analyst, marking the start of his career in the pool and spa industry.  See also In his new position, Schoen will be responsible for the strategy, growth and culture of Haviland Pool and Spa. “I’m thrilled to take on this role,” Schoen says. “I’m looking forward to executing growth and delivering innovative solutions for our customers while providing the best work environment for our employees.”
Superior Wellness, a U.K.-based hot tub manufacturer, has launched a new brand, The Wellness Co. It will give customers everything they need to choose the right hot tub, whether for entertaining, relaxation, hydrotherapy or family fun. All products are manufactured in-house, and it will stock everything needed to look after and maintain a wellness product, from parts to accessories, with subscription plans available to take the hassle out of repeat purchases. For more information, visit wellnessandhottubs.co.uk.
United Aqua Group, a leading group purchasing organization comprised of pool and spa professionals, announced it has joined the Oracle NetSuite Associations and Buying Groups program. By joining, United Aqua Group will be able to provide its members with exclusive access to NetSuite preferred pricing and industry resources. To share best practices and foster professional engagement, members are also invited to join industry events and networking opportunities with NetSuite’s expansive partner network. Learn more about the NetSuite Associations and Buying Groups program and how to join at netsuite.com.
Patio Pleasures, a pool, hot tub and outdoor furnishings retailer, pool builder and service company based in Madison, Wisconsin, announced its transition to an employee stock ownership plan.  “Our decision to transition to an ESOP supports our belief in the collective strength and potential of our employees,” says Adrianne Morgan, VP of retail operations. “We firmly believe that by empowering our employees with ownership, we not only enhance their financial well-being but also foster a deeper sense of loyalty, dedication and shared purpose within our organization.” As part of this transition, Patio Pleasures will offer comprehensive education and communication programs to ensure all employees understand the benefits and mechanics of the ESOP. This initiative will include regular updates, workshops and resources designed to empower employees to make informed decisions and actively participate in shaping the company’s destiny.

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