Kendrick Content was founded in 2017 by Megan and Aaron Kendrick. After working for Bigfish Publications for 10 years, Megan purchased the company's magazine titles, SpaRetailer, PoolPro, Spasearch and Poolsearch. In 2023, Kendrick Content purchased TradeCertified from Bigfish as well.

Megan joined the industry straight out of finishing her master's in journalism at Northwestern University. Like many who find themselves in these industries, Megan has become passionate about the benefits that pools and spas bring to people's lives — body, mind and soul. As Kendrick Content grows, so does the company's vision expanding into providing consumers independent information about these life-changing products, in addition to helping pool and hot tub professionals run and grow their businesses.